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Privacy Policy

Your privacy is important to us. This policy explains how we handle your information.

Effective Date: 1 January 2026 | Last Updated: 1 January 2026

PhotoFrames.au ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website photoframes.au (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

1. Information We Collect

Information You Provide to Us

We may collect information you voluntarily provide when you:

  • Fill out our contact form (name, email address, message content)
  • Subscribe to our newsletter (email address)
  • Participate in surveys or feedback requests
  • Communicate with us via email or social media

Automatically Collected Information

When you access the Site, we may automatically collect certain information about your device and usage, including:

  • Browser type and version
  • Operating system
  • IP address (anonymised where possible)
  • Pages visited and time spent on pages
  • Referring website addresses
  • Device type (desktop, mobile, tablet)

2. Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. These include:

Essential Cookies

These cookies are necessary for the Site to function properly and cannot be switched off. They are usually set in response to your actions, such as setting privacy preferences or using the quiz feature.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our Site. This helps us improve our content and user experience. Google Analytics collects anonymised data about page views, session duration, and user demographics. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Affiliate Cookies

When you click on product links that lead to Amazon or other retail partners, those sites may set cookies to track your purchase for affiliate commission purposes. These cookies are governed by the respective retailer's privacy policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your enquiries and provide customer support
  • To send newsletters and updates (only with your consent)
  • To improve our website content and user experience
  • To analyse website traffic and usage patterns
  • To detect and prevent fraud or abuse
  • To comply with legal obligations

4. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: We may share information with third-party service providers who perform services on our behalf, such as web hosting, email delivery, and analytics. These providers are contractually obligated to protect your information.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Affiliate Disclosure

PhotoFrames.au participates in affiliate marketing programmes, including the Amazon Associates Programme. This means we may earn commissions when you click on product links and make purchases on partner websites. This comes at no additional cost to you. Our participation in affiliate programmes does not influence our editorial content or product recommendations.

6. Third-Party Links

Our Site contains links to third-party websites, including Amazon Australia and other retailers. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for 12 months unless you request earlier deletion.

9. Your Rights Under Australian Privacy Law

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

10. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

  • Email: privacy@photoframes.au
  • Contact Form: photoframes.au/contact

For complaints regarding our handling of your personal information, you may also contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

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Australia's trusted destination for photo frame advice and recommendations. We help you compare, discover, and purchase quality frames for your precious memories.

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